Wey delivers superior education by providing live interactive, engaging and creative teaching to young learners around the world.
Society has changed as a result of the digital revolution.
Generation Z are being shaped by increased access to information; nearly constant connections; budget cuts; disaster; tragedy and threats to personal safety; equity and equality; the Gig economy.
- Technology Characteristics
It is estimated that 88% of this cohort have access to a computer with 78% having their own smart phone and over 35 million tablet users watching more than 3 hours of mobile video a week. This generation form the largest share of wearable tech users. - Learning Preferences
This generation has been inundated with video channels, e-learning, webinars and smart boards. They have always had instant access to information, maps, movies, music, shopping as well as their educational material. Technology is not a tool to them; it is an ordinary part of life. They are from the age of Uber, skis, Airbnb, and of course, most daily actions through some form of social media. - Mental Health
This has all had an impact on academic performance in physical schools, with 1 in 3 students reporting stress has an impact and many reporting anxiety and depression is impacting their learning.
Wey Education’s entities, InterHigh School and Academy21, have been providing a positive alternative to physical schooling since 2005.
Both have been operating as independent schools on the internet offering young people a fresh relationship with learning, reengaging them with education by delivering flexible and accessible live interactive teaching within positive and inclusive online communities. Now a proven effective schooling provision with a track record of outcomes for thousands of young learners Wey is focused on Wey 2.0 – a strategy for accelerated growth.
Catalysts for growth.
There are a number of key factors enabling Wey to transform the lives of many more young people in the UK and all over the world.
- The Department for Education online education provider registration scheme
- Parental familiarity with online learning
- Quality Assurances
- Enriched marketing
The strategy to deliver accelerated growth comes from a 3-pronged approach
- Education Strategy
- Technology Strategy
- Marketing Strategy
Education for life: Preparing for Growth
Building an educational infrastructure for delivering a world class education.
Educational experience designed to deliver outcomes for students including skills and competencies, values and understanding, knowledge and employability
The Education Model
Learn / Explore / Apply / Reflect model adapts from experiential and exploratory learning model
| Student’s Learning Experience | Learn | Explore | Apply | Reflect |
| Teacher’s approach | Lead | Follow | Test | Feedback |
| Teaching Mode | Teach | Guide | Mentor | Coach |
Strategy Themes
Wey Education operates a scalable integrated platform where technology is used for the benefit of the learner.
The Technology Roadmap aims to ensure the platform is:
- Fully integrated with Intuitive Systems
- Provides Unified Communications
- Provides Automated Reporting and Business Processes
- A Creative and Effective Teaching and Learning Platform
- A Mobile capable Learning Environment
The strategy focuses on 4 key pillars
- Quality – Security and safeguarding
All applications will be developed with a key focus around the protection of our students and our data. - Learning Development – Data Around Learning
The use of advanced technologies and its capabilities within data gathering to analyse and deliver highly efficient content for learning, engagement, assignment, assessment and feedback. - Innovation and Learning Experience – Student Experience
Building a feature rich environment and community, creative and engaging that assists all students through their school and learning stages - Professional Development – Business Communications
A structured and consistent approach to induction, Teaching Online Qualification, talent mapping, self-assessment, appraisal and review to support business growth.
Marketing activities at Wey Education plc are focussed on placing our company on an accelerated growth trajectory.
Our goal is to attract customers, clients and families through authentic and engaging content that highlight our unique selling propositions.
We reach our targets through creative campaigns that highlight inspiring true stories of the learning journey at an online school.
We strive to build a community around our brands leveraging brand ambassadors, membership networks as well as social media and public relations.
We are working on integrating seamless marketing and sales reporting data processes not only to track performance against goals but also to build a solid understanding of market and industry trends to serve our customers better.
Our work is underpinned by the delivery of innovative and quality educational services and marketing is present in important discussions around the future of learning both inside and outside the Wey organisation.
Knowing what we stand for and why we exist help us to ensure our marketing is relevant and places Wey Education plc at the forefront of online schooling.
